Xiaohongshu — known to international users as RED or RedNote — is the platform Chinese consumers open before they buy. Beauty routines, fashion finds, travel plans, baby products and lifestyle upgrades are researched there first, in posts and reviews written by real users. For an overseas brand, appearing inside that research process is often worth more than raw reach anywhere else. The obstacle is the same one found across Chinese media: the advertising system expects domestic companies, and opening an account from abroad is not straightforward.
ADFFY arranges Xiaohongshu ad accounts for overseas brands through the agency route. We handle the account setup, manage your top-ups and support you with account questions, so your team can concentrate on the content and products that this platform rewards. Xiaohongshu advertising runs through the platform’s own ad system, and your campaigns sit alongside the organic notes your potential customers already trust.
Who this is for
Overseas beauty, skincare, fashion, wellness, mother-and-baby and lifestyle brands are the natural fit — categories where Chinese consumers actively compare options on RED before purchasing. It also suits travel, education and consumer apps with a story to tell. If your product depends on reviews, demonstrations and word of mouth, Xiaohongshu is usually the right second platform after — or even before — short video.
What you get
- An agency Xiaohongshu ad account arranged for your overseas brand
- Fast setup with a clear, short list of required materials
- Managed top-ups through us — no Chinese bank account needed for funding ads
- Support with appeals and account issues if reviews interrupt your campaigns
- USDT payment accepted for top-ups
- One point of contact in English for this and every other platform you run with us
How it works
Step 1 — Tell us about your brand. Send your product range, your current markets and links to your existing social presence. We confirm the account path for your category.
Step 2 — We set up the account. We prepare the agency account and complete the platform-side setup, then hand over access so your team can plan campaigns.
Step 3 — Fund and start promoting. Top up through ADFFY, publish your promoted notes and campaigns, and come back to us any time you need balance or account help.
Frequently asked questions
Do I need a Chinese company to advertise on Xiaohongshu?
Not in most cases. The agency route exists precisely for overseas brands, and it is how most foreign advertisers run ads on RED. Category-specific requirements can apply — for example around product claims in beauty and health — and we will explain anything relevant before setup begins.
What kinds of products do well on Xiaohongshu?
Products people research before buying: skincare and cosmetics, fashion, home and lifestyle goods, baby products, travel experiences and apps. If customers read reviews before choosing, this platform fits. If you are unsure, tell us your product and we will give you a straight answer.
How are top-ups handled?
Through us. You send funds (USDT accepted), we credit your ad account, and your campaigns continue without you needing local payment rails in China.
Can ADFFY run Xiaohongshu alongside my other channels?
Yes. Many clients pair Xiaohongshu with Douyin for reach or with global platforms for retargeting. Our ad accounts overview shows everything we can arrange under one contact.
Start advertising on Xiaohongshu
Send your brand and product details to info@adffy.com and we will reply with the account requirements and a suggested next step. For the bigger picture of how we support overseas brands in China, see our services page.
To get a useful first reply, include your target platforms, markets, industry and rough monthly budget in your first message.
Ready to open your ad accounts?
Tell us which platforms you want to run and what you sell — we reply with account options and a quote.