Ad Account Eligibility Checklist

Ad Account Eligibility Checklist: What to Prepare Before You Apply

Most account applications don’t fail on the platform’s decision — they stall on missing paperwork. This checklist pulls together what advertisers typically need for agency ad accounts across the nine platforms we cover, so you can self-check before you write to us. Two honest notes up front: final approval always rests with the platform, and requirements vary by industry and market. Where something is case-specific, the checklist says so — those are the items we confirm with you one-to-one before anything is submitted.

The universal basics (every platform)

• A real business entity and its registration document (business licence or certificate of incorporation).
• A business website that shows what you sell, with contact details and the legal pages (privacy policy, terms) in place.
• A business email on your own domain, and the name and ID of the person who will operate the account day to day.
• A plain description of your products or services, the markets you want to advertise in, and links to your existing social profiles if you have them.
• A top-up method: accounts are funded through ADFFY by USDT or bank wire under your contract with ADFFY Limited — see how top-ups and payments work.

China platforms

Douyin (Ocean Engine)

• Direct Douyin ad accounts normally require a mainland Chinese business licence. Foreign companies usually advertise through agency accounts instead — the route we set up.
• Flag your product category early: food, cosmetics, health, education, finance and similar categories require extra qualification documents on top of the licence.
• A Chinese-language landing page is expected; pages hosted in mainland China need an ICP filing, pages hosted elsewhere do not.

Details: Douyin ad accounts · Opening a Douyin ad account as a foreign company

Xiaohongshu (Juguang)

• A business licence is required; foreign-issued documents are accepted with Chinese translations.
• Regulated product categories (cosmetics, supplements, medical services and others) require category qualification documents.
• A brand or professional account on the platform is usually part of the setup.

Details: Xiaohongshu ad accounts

Bilibili

• Business licence plus industry qualifications for regulated sectors such as finance, education and healthcare.
• Creative review is comparatively strict, so prepare your video and landing-page materials in advance — that way, review feedback can be actioned quickly.

Details: Bilibili advertising for overseas companies

WeChat Ads (Tencent Advertising)

• A business entity is required; a verified WeChat Official Account is part of most setups and is needed for several ad formats.
• Industry licences apply to regulated categories, and the landing page or mini program must match the business scope on your licence.

Details: WeChat Ads accounts for foreign businesses

Baidu SEM

• Business licence and a working website; sites hosted in mainland China need an ICP filing.
• Industry qualifications are reviewed closely — Baidu is especially strict with medical, finance and education advertisers.
• Foreign companies without a Chinese entity usually run Baidu through an agency arrangement.

Details: Baidu SEM accounts for foreign companies

Kuaishou (Magnetic Engine)

• Business licence and category qualifications for regulated products.
• Short-video creative is the main format — having product video material ready speeds up launch.

Details: Kuaishou ad accounts for overseas advertisers

Global platforms

Meta (Facebook & Instagram)

• Business details (legal name, address, website) and a Facebook Page for the brand.
• With an agency account, your account sits within our Business Manager structure, with access granted to your team — have your website and product list ready for the platform’s policy review.
• Tell us up front if your industry appears on Meta’s restricted list (crypto, finance, personal attributes and similar) — some categories need prior platform permission.

Details: Meta agency accounts · Appealing a banned Meta ad account

TikTok

• A business licence from your country of registration, plus a website that matches it. Availability and rules differ by target market.
• Agency accounts run through an agency Business Center — you get advertiser-level access without creating your own BC first.
• Some industries are restricted or banned per market; we check your category against your target countries before applying.

Details: TikTok agency accounts

Google Ads

• A website that complies with Google Ads policies (clear business identity, contact page, no prohibited content).
• Business information for the billing profile. Under an agency arrangement, the account runs within a manager structure, with your access on top.
• Regulated verticals — finance, healthcare, gambling-adjacent — face additional certification requirements in many markets.

Details: Google Ads agency accounts

What we confirm with you before applying

• Entity route — which platforms you can approach directly and which need the agency route, based on where your company is registered.
• Category check — whether your products can be advertised at all on each platform, and which extra documents apply.
• Ownership model — who holds the account, what access you get, and what happens to the account and remaining balance if you stop working with us.
• Top-up minimums and timing — confirmed per platform and market in your quote — never guessed at on a web page.

Frequently asked questions

If I meet everything on this checklist, is approval guaranteed?

No. The checklist covers what’s normally required to submit a complete application — the platform reviews it and makes the final call. What it does ensure is that your application won’t stall or fall through over missing paperwork, the most common and most avoidable reason applications fail.

I have no Chinese company. Can I still advertise on Douyin, Baidu or Xiaohongshu?

Yes — that’s exactly what agency accounts are for. Your foreign company contracts with ADFFY Limited, and the China-platform accounts are opened via the agency route using your business documents and their translations. A few regulated categories still require a local licence holder — we’ll flag it during the category check if yours is one of them.

My industry might be restricted. Should I still ask?

Yes — and tell us the exact product in your first message. Some restricted categories can advertise with extra qualifications or platform permission; a smaller set can’t advertise at all. Finding out on day one beats finding out after an application has been rejected.

How long does it take to get everything together?

The universal basics — licence, website, business details — typically take a day or two to pull together if your website is already in shape. Category qualification documents take longer in regulated industries. Once your file is complete, we confirm the account timeline for your platforms in your quote.