Baidu is China’s default search engine — the place Chinese buyers open when they already know what they want and are comparing suppliers. Search ads on Baidu capture that high-intent traffic, and Baidu’s feed ads add reach around it. The obstacle is the account itself: opening a Baidu advertiser account normally requires a mainland Chinese business licence, industry qualification documents and a website the platform can verify, and Baidu’s review is among the strictest of any Chinese platform.
ADFFY arranges Baidu ad accounts for overseas companies through the agency route. We prepare the application materials with you, set up the account, manage your top-ups and support you with review questions, so you can bid on the searches your Chinese customers are actually making.
Who this is for
Baidu suits businesses whose customers search before they buy: B2B services and industrial products, software, education and training, travel, and cross-border sellers targeting Chinese-language queries. If your buyers compare specifications, prices and suppliers, search is usually where the decision happens — and Baidu is where most of that searching starts in China.
What you get
- An agency Baidu ad account covering search and feed placements
- Help preparing the licence, qualification and website materials Baidu’s review asks for
- Managed top-ups through us — no Chinese bank account needed for funding ads
- Support if a review rejects your ads or questions the account
- USDT payment accepted for top-ups
- One point of contact in English for this and every other platform you run with us
How it works
Step 1 — Tell us about your business. Send what you sell, the markets you target and your website. We confirm which qualification documents your category needs and whether the account path is open.
Step 2 — We set up the account. We prepare the application and complete the platform-side setup, then hand over access so your team can build campaigns and keyword lists.
Step 3 — Fund and start promoting. Top up through ADFFY, launch your search and feed campaigns, and come back to us any time you need balance or account help.
Top-ups and billing
Baidu accounts run on prepaid balance: you pay ADFFY Limited by wire or USDT, we credit the account and confirm the new balance in writing. One statement covers your spend, and unused balance stays visible against your account rather than disappearing into a platform billing portal. The full flow is in how ad account top-ups and payments work.
Like other China platforms, Baidu pays volume rebates to its agencies. On an ADFFY account that rebate is folded into your media cost instead of being kept as margin; the rate depends on the platform and your monthly volume, and it is shown in your quote before you fund anything.
Frequently asked questions
Do I need a Chinese company to advertise on Baidu?
For a direct account, normally yes — Baidu expects a mainland business licence. The agency route is how most foreign companies run Baidu ads, and it is the route we set up. Final approval always rests with Baidu, and we will tell you upfront if your category is one we cannot place.
Does my website need an ICP filing?
If your site is hosted in mainland China, yes — an ICP filing is part of the setup. If it is hosted elsewhere, no filing is needed, but Baidu still reviews the site itself: pages, claims and contact details must match your business and your licence scope.
Which industries face stricter review on Baidu?
Medical services, finance and education are the heavily checked categories, and each needs its own qualification documents on top of the business licence. Our ad account eligibility checklist shows what each platform typically asks for, and we confirm your category’s exact list before setup begins.
How are top-ups handled?
Through us. You send funds (USDT accepted), we credit your ad account, and your campaigns continue without you needing local payment rails in China.
Start advertising on Baidu
Send your business and product details to info@adffy.com and we will reply with the account requirements and a suggested next step. For the full walkthrough of the direct-versus-agency question, read our guide to Baidu SEM accounts for foreign companies, or see the bigger picture on our services page.
To get a useful first reply, include your target platforms, markets, industry and rough monthly budget in your first message.
Prefer email for a written record, Telegram for a quick question — either way, we reply within one business day.
Ready to open your ad accounts?
Tell us which platforms you want to run and what you sell — we reply with account options and a quote.