Bilibili is China’s home of young, committed video audiences — the platform where Gen Z viewers spend hours on anime, gaming, tech, beauty and knowledge content, and where a well-made video can keep collecting views for years. Advertising runs as feed placements and through promoted content tools that push your videos into recommendation. For an overseas company, the account itself is the hard part: Bilibili expects a Chinese business entity, checks industry qualifications closely and reviews creative more strictly than most platforms.
ADFFY arranges Bilibili ad accounts for overseas companies through the agency route. We handle the account setup, manage your top-ups and support you with review questions, so your content can compete for the attention of China’s most loyal young audience.
Who this is for
Bilibili fits brands selling to under-35 consumers: consumer electronics, games and apps, beauty and fashion, education and online courses, and anything fandom-adjacent. It rewards real content — reviews, tutorials, unboxings, explainers — over repurposed ad spots. If your product benefits from a five-minute explanation rather than a five-second impression, this is your platform.
What you get
- An agency Bilibili ad account arranged for your overseas company
- Help preparing the business and industry qualification documents Bilibili asks for
- Managed top-ups through us — no Chinese bank account needed for funding ads
- Support with appeals and account issues if reviews interrupt your campaigns
- USDT payment accepted for top-ups
- One point of contact in English for this and every other platform you run with us
How it works
Step 1 — Tell us about your brand. Send your product range, your current markets and any video content you already have. We confirm the account path for your category and what your first creative needs to pass review.
Step 2 — We set up the account. We prepare the agency account and complete the platform-side setup, then hand over access so your team can plan campaigns.
Step 3 — Fund and start promoting. Top up through ADFFY, publish your videos and promoted content, and come back to us any time you need balance or account help.
Top-ups and billing
Bilibili accounts run on prepaid balance: you pay ADFFY Limited by wire or USDT, we credit the account and confirm the new balance in writing. One statement covers your spend, and unused balance stays visible against your account rather than disappearing into a platform billing portal. The full flow is in how ad account top-ups and payments work.
Like other China platforms, Bilibili pays volume rebates to its agencies. On an ADFFY account that rebate is folded into your media cost instead of being kept as margin; the rate depends on the platform and your monthly volume, and it is shown in your quote before you fund anything.
Frequently asked questions
Do I need a Chinese company to advertise on Bilibili?
For a direct account, yes — Bilibili’s advertiser system is built for mainland entities. The agency route is how overseas companies run campaigns, and it is the route we set up. Final approval rests with Bilibili.
Which industries need extra qualifications on Bilibili?
Finance, education and healthcare are the main ones — each needs industry qualification documents on top of the business licence. Our ad account eligibility checklist shows what each platform typically asks for, and we confirm your category’s list before setup begins.
Why do ads get rejected on Bilibili more often?
Bilibili reviews creative strictly: exaggerated claims, mismatched landing pages and low-effort repurposed spots are common rejection reasons. Content made for the platform — a real review, tutorial or story — passes more easily and performs better. We flag likely problems before you submit.
How are top-ups handled?
Through us. You send funds (USDT accepted), we credit your ad account, and your campaigns continue without you needing local payment rails in China.
Start advertising on Bilibili
Send your brand and product details to info@adffy.com and we will reply with the account requirements and a suggested next step. For more on this audience and how foreign advertisers approach it, read our guide to Bilibili advertising for overseas companies, or see the bigger picture on our services page.
To get a useful first reply, include your target platforms, markets, industry and rough monthly budget in your first message.
Prefer email for a written record, Telegram for a quick question — either way, we reply within one business day.
Ready to open your ad accounts?
Tell us which platforms you want to run and what you sell — we reply with account options and a quote.